Terry J. Paquet

"A company can outperform rivals only if it can establish a difference that it can preserve, and decide what it will do, and what it won't."
— Michael E. Porter

Strategy: Formation and Execution

Good, effective strategy requires both formation and execution stages. It means having a clear image of where you are headed, a decidedly distinctive market position, and a plan. It also requires the right people and the processes and the discipline to "work the plan." Creating and setting these elements into a clear strategic framework will help guide and align the organization and help everyone stay focused on the mission and key objectives. It also provides the roadmap for achieving a sustainable competitive advantage and desired bottom line results.

Strengths, Opportunities, Aspirations, Results

The process begins by assessing your current position and situation. The next step involves addressing and building the other elements of the strategy based upon the information gathered and the analysis of the situation.

Strategy, Business & Operations Plans & Strategic Initatives

It may also be necessary to define or clarify your market, customer and product strategies, and unique value position. Next, key initiatives can be identified, prioritized and appropriately set up for success.

Can Traverse Bay Management help you establish a clear and effective strategic framework?